Smooth Running
Visual identity // Logo redesign // Brand messaging
SERVICES 2025
Logo Redesign
Color Palette & Typography System
Brand Identity Guidelines
Brand Messaging Development
Mockups for Digital & Print Applications
This rebranding aimed to strengthen the company’s identity by refining its logo, color palette, and typography system to better reflect its core values. The visual refresh was designed to bring clarity, consistency, and a more intentional tone to the brand’s overall look and feel.
Alongside the visual overhaul, the project focused on enhancing brand messaging to establish a modern, relatable voice that resonates more effectively with the target audience. The updated identity provides a fresh yet familiar foundation for building long-term brand trust and recognition.
OLD LOGO
NEW LOGO RESPONSIVE LOGO SYSTEM
The Mission
At Smooth Running, our mission is to create performance-driven, stylish apparel that empowers individuals to move with confidence and comfort. We design clothing that blends innovation, quality, and modern minimalism — giving our community the freedom to look good, feel good, and keep moving forward.
Brand Values
Performance
We design apparel that supports movement, endurance, and comfort at every step.
Simplicity
Clean, modern designs that are versatile and timeless.
Confidence
Clothing that empowers people to look good and feel unstoppable.
Innovation
Constantly improving fabrics, fits, and details for better performance.
