ROSE VALLEY CAKE REBRAND

This rebranding focused on refining the company’s visual identity to better reflect its core values and connect more effectively with its target audience. The goal was to modernize the brand while maintaining a sense of familiarity and trust.

I led the redesign of the logo, selected a refreshed color palette and typography system, and developed mockups to visualize how the updated branding would be applied across different platforms. Additionally, I helped shape the brand messaging to establish a more modern, relatable, and consistent tone of voice.